Before looking at your own practice, it is always a good idea to take some time to evaluate your competition first. Check out other practice's website and make a few calls to see how they are differentiating and branding themselves today. With this information in hand, you are better equipped to see where you might need to adjust your message in order to set your practice apart from others.
Use the following checklist to identify patient touch points that might need to be refreshed...
YES NO Is the information current and fresh?
YES NO Is the doctor's photo current? You want it within a few years, not decades. ;)
YES NO Are the doctor(s) credentials and number of procedures performed current?
YES NO Are there new procedures or services not listed?
YES NO Are your differentiators clearly evident?
YES NO Is there a CTA (call-to-action) on every page? Most practices use call for a consult...
YES NO Does your messaging change with the seasons?
YES NO Do all links still work?
YES NO Is there a page dedicated to patient financing options? Does it include all current options?
If not, be sure to click here to download ALPHAEON links, copy, and banners. The password is ACSecure
YES NO Have you called/shopped your own practice? Ideally, within the last three months.
YES NO Are the phones answered immediately? Within 2 rings?
YES NO If you are using a tree, is the navigation short and is there an opt-out to an operator?
YES NO Is the staff pleasant and friendly?
If you'd like a FREE assessment of your practice's telephone skills, check out www.opticall.com or call them directly at 1-941-893-2400.