When patients are considering any self-pay procedure there are always two barriers to overcome – fear and cost.
To address a patient’s fear, focus should be on education. Education regarding:
- what the patient can expect in regards to their personal outcomes
- the safety of the particular procedure
- the physician's experience and track record performing the procedure
In regards to cost, the only way to overcome this barrier is to make it affordable. Providing discounts or cutting prices isn't usually an option, so this is where patient financing comes in. Patient financing allows the patient to move forward today instead of delaying until they have the funds to pay in full. It may also provide more attractive financing terms than what that patient could obtain on their own with a credit card or a bank loan. Ultimately, patient financing allows the patient to break down what may be a large expense into more affordable monthly payments over a period of time.
For almost a century, retailers have been successfully using financing to help consumers pay for large purchases such as furniture or appliances. These retailers understand that consumers are hesitant to spend a large portion of their discretionary income as the future is uncertain and they are concerned they may need those funds shortly. These retailers have learned that offering consumers the ability to pay over time alleviates some of this insecurity and allows them to buy what they need today. They also know that some of these consumers may not have the funds to pay in full and the only way they can buy would be to save up (which not everyone is great at!) or to finance the procedure.
Over the last twenty years, as the self-pay elective healthcare market has grown, physicians have found that the same rules that help retailers achieve success also apply to practices. In many cases, the difference between a patient moving forward with a procedure often comes down to their ability to get approved for financing. In fact, the most successful practices offering these types of procedures often cite financing as crucial to their success.
View the video below to hear how physicians across the country are using ALPHAEON to improve their patients' experience and their practices.
Why Patient Financing is Crucial to Success
The ALPHAEON Advantage
In comparison to other patient financing options, ALPHAEON offers:
- Stronger approval rates, so more patients can move forward
- Superior credit limits, up to $25K, so patients can finance in full and not delay due to insufficient credit limits
- Wider array of payment plans, to fit any budget
Want to promote ALPHAEON CREDIT in your practice?
We suggest placing ALPHAEON CREDIT brochures and tabletop displays everywhere patients might be wondering, "How much is this going to cost?"
Consider placing marketing materials in:
- Waiting Rooms
- Exam Rooms
- Counselor Rooms
- Check-in Areas
- Checkout Areas
Brochures, brochure stands, tabletop displays are free and so is the shipping, so order as many as you like at anytime!
Click here to order your marketing materials.
Please note: brochures are customized to highlight only the plans your practice offers, so look through all of the options to ensure you are receiving the right version for your practice.
Logos & Images
Looking for a video that promotes financing for your waiting room or website?
If you need a different file format or size, please email firstname.lastname@example.org.
Posts & Tweets
We always recommend posting and tweeting regularly to remind current and potential patients, as well as their friends that you offer attractive financing options for all patients and all procedures.
To get you started, here are some samples you can customize using your procedures and specific payment plans.
We are thrilled to announce we now offer ALPHAEON CREDIT! With ALPHAEON CREDIT, you'll find a wide array of monthly payment options to help you reach your goals. Plus, with Special Financing for up to 12 Months, you may find using the ALPHAEON CREDIT card is a better way to pay. Apply today at www.alphaeon.com/credit
Great news! We now offer LASIK for only $99 per month with ALPHAEON CREDIT's Budget Pay Plan. To see if you qualify, visit www.alphaeon.com/credit
If you've been delaying having your tummy tuck due to cost, your wait may be over. With ALPHAEON CREDIT, you'll find a wide array of monthly payment options to help you be your best you! Apply today at www.alphaeon.com/credit
Considering a breast augmentation, but cost is holding you back? With special financing for 12 Months, this doesn't have to be the case. Apply today for an ALPHAEON CREDIT card at www.alphaeon.com/credit to pay for your procedure over time.
Did you know that we offer 6 Month Special Financing from ALPHAEON CREDIT to help you pay for any purchase including Botox, Juvederm, and even skin care products? You simply have to spend $250 or more to take advantage of this plan. Apply by visiting www.alphaeon.com/credit. It is a credit card just for taking care of you.
Your best you is closer than you think! With the ALPHAEON CREDIT card, you'll find several different payment plans to fit your budget and help you achieve your goals. Apply today at www.alphaeon.com/credit
Be sure to visit us at our Open House next week and don't forget that you can use your ALPHAEON CREDIT card with Special Financing to pay for all of your purchases that night! If you spend $250 or more you can take advantage of 6 Month Special Financing and if you spend $500 or more you can take advantage of 12 Month Special Financing. Get your card today to use next week by visiting www.alphaeon.com/credit
Do you find yourself putting off your Botox appointment just because of cost? Sign up for the ALPHAEON CREDIT card and that doesn't have to be the case. You can use their 6 Month Special Financing plan to pay for your Botox over a few months and then return and use the 6 Month Special Financing plan all over again at your next appointment! Apply today at www.alphaeon.com/credit and you can use the card for any procedure, treatment, or service we offer!
Lack of funds holding you back from a better you? No worries, with ALPHAEON CREDIT you can pay over time. Ask us how!
Breast augmentation for only $99 a month. Apply today at www.alphaeon.com/credit
Considering LASIK, but concerned about cost? Apply for ALPHAEON CREDIT and pay over 24 months! Apply at www.alpaheon.com/credit
Wish you could pay for your Botox over a few months instead of all at once? With 6 Months Special Financing, your wish is our command!
Ready for a new you but your bank account isn't? Consider applying for ALPHAEON CREDIT and break those payments up over time!
With ALPHAEON CREDIT, cost doesn't have to hold you back. Ask us how!
Want a new you - now? Use ALPHAEON CREDIT to pay for your procedure.
This month only! 24 Month Special Financing on any procedure over $500!
Did you know you can use ALPHAEON CREDIT to pay for anything we offer? www.alphaeon.com/credit
Since the majority of patients research procedures and physicians online before picking up a phone or coming in for an appointment, we recommend adding a page to your website devoted to "Financing" or "Affordability".
SAMPLE WEBSITE COPY - VERSION 1
YOUR BEST YOU IS CLOSER THAN YOU THINK
With the ALPHAEON CREDIT card*, you’ll find a wide array of monthly payment options to help your reach your individual goals.
The ALPHAEON CREDIT card allows you to move forward today without delay. Plus, with special financing options not available with other credit cards, you may find the ALPHAEON CREDIT card is the better way to pay.
With the ALPHAEON CREDIT card, you can receive the care your physician recommends with flexible payment options that fit your lifestyle.
Apply today so you can focus on looking, feeling, and being your best.
SAMPLE WEBSITE COPY - VERSION 2
WITH THE ALPHAEON CREDIT CARD*, YOU GET:
• A wide array of monthly payment options to help you reach your individual goals
• Special financing plans that are not always readily available with traditional credit cards
• The ability to use your card again for yourself or family members with no need to reapply and no annual fee
Your Best You is Closer than You Think!
DISCLAIMERS - TO BE INCLUDED WITH EITHER VERSION
*Subject to credit approval and availability. Purchase must be made using the ALPHAEON CREDIT Card Account. ALPHAEON CREDIT Card Accounts are offered by Comenity Capital Bank which determines qualifications for credit and promotion eligibility. Account must be in good standing at the time of purchase. At no time will the minimum payment due be less than $27.00. Minimum interest charge is $2.00 per credit plan. Standard variable APR of 27.24%, based on the Prime Rate. Comenity Capital Bank issues ALPHAEON CREDIT Card Accounts which can be used with participating physicians.
Website Application Links
We also recommend including links or banners on your "Financing" or "Affordability" page to the patient application to encourage patients to apply before they call you or come in for their appointments.
FOR PLASTIC SURGEONS & DERMATOLOGISTS
CODE FOR HORIZONTAL BANNER
<a href='https://d.comenity.net/alphaeoncosmetic/' target='_blank'><img src='http://alphaeon.com/assets/img/cps/CustomLinkButtons/ALPHAEONCredit728.jpg' style='max-width: 728px; width: 100%;' /></a>
CODE FOR VERTICAL BANNER
<a href='https://d.comenity.net/alphaeoncosmetic/' target='_blank'><img src='http://alphaeon.com/assets/img/cps/CustomLinkButtons/ALPHAEONCredit300.jpg' style='max-width: 300px; width: 100%;' /></a>
CODE FOR HORIZONTAL BANNER
<a href='https://d.comenity.net/alphaeonvision/' target='_blank'><img src='http://alphaeon.com/assets/img/cps/CustomLinkButtons/ALPHAEONCredit728.jpg' style='max-width: 728px; width: 100%;' /></a>
CODE FOR VERTICAL BANNER
<a href='https://d.comenity.net/alphaeonvision/' target='_blank'><img src='http://alphaeon.com/assets/img/cps/CustomLinkButtons/ALPHAEONCredit300.jpg' style='max-width: 300px; width: 100%;' /></a>
These scripts are provided to just get you started...the key take-away is that any time cost is mentioned, financing options should also be mentioned.
"The cost of your procedure will be $7,500. Many of our patients choose to use ALPHAEON CREDIT to pay for their procedure over time. It only takes a couple minutes to apply. If you'd like to go that route, we can take care of that right now."
"The procedure we discussed will cost $4,500. If you choose to use ALPHAEON CREDIT that would make your monthly payment $99 per month with their Budget Pay Plan."
"We offer a variety of payment options including a special program called ALPHAEON CREDIT that allows you to pay for your procedure over time. Is that something you'd be interested in?
"We know cost can be a concern, that is why we partnered with ALPHAEON CREDIT where you can pay over time, in fact, the cost can be as little as $149 per month with their budget pay plan. Would that work for you?"
"Just so you know, we offer all of our patients a program called ALPHAEON CREDIT where there's no money-down, no pre-payment penalty and your first payment isn't due for about a month. Your monthly payment could be as low as $99 per month. Would you be interested in ALPHAEON?"
"While we always recommend patients return for their Botox treatments every 3-4 months, some patients try to stretch it out longer as they don't want to pay $300 or $400 all at once. For those patients, I always recommend applying for an ALPHAEON CREDIT card and using their 6 Month Special Financing plan. That way, they can return every 3-4 months, but pay off their visit over time - say $100 a month - and that way they can return as often as we recommend and as they need to in order to get the best results. Did you want to go ahead and sign up for that today?"
Quick Start Guide
Forgot how to login, apply, or transact? Or just need a refresher?
Click here to download the Quick Start Guide.
Quick Start Video
New to ALPHAEON CREDIT? Watch this brief video that shows how it all works!