FREE 90-Day Web/Digital Marketing Evaluation

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Ever wonder how effective your marketing efforts really are? 

We've been working with a digital marketing agency called Page1Solutions – maybe you’ve heard of them?  While their scope of services extends far beyond web/digital marketing, they have agreed to offer FIVE lucky practices a FREE 90-day web/digital assessment – a $1500 value! But you have to act fast!

Below are a few areas where Page1Solutions might concentrate their evaluation:

 o   Website Design/Structure

o   Google Analytics

o   Reviews and Ratings

o   PPC/Display Advertising/Facebook Advertising

o   Video Marketing

o   Database Marketing

o   Sales Intake

o   Social Media

o   Service Recommendations

This is a limited offer that will only be available to five ALPHAEON CREDIT practices on a first come, first served basis. There are no strings attached. Page 1 Solutions will provide you with recommendations to help you improve your marketing results and you can forward those recommendations to your current website designer or agency. You have no obligation to work with Page 1 beyond the initial free 90-day consultation. 

Act now! Email teamcredit@alphaeon.com with the subject line, "I want it!" to claim your assessment!

 

 

Can you solve this riddle?

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Two twins, Tony and Seymour, are identical in every way, even down to their credit scores and profiles. Tony walks into Practice A and applies for ALPHAEON...and is not approved. Seymour walks into Practice B and applies for ALPHAEON...and is approved. How is this possible?

The difference is not in WHO applied, but HOW they applied.

Tony applied on his own at www.goalphaeon.com (or through the practice's weblink which goes to this site). 

Seymour, on the other hand, applied with his physician's staff through their ALPHAEON (Comenity Business Center) dashboard. 

Since the twins' credit scores, profiles, and applications are identical, most practices assume the response will be the same regardless of how the patient applies. However, this is not the case.

Here's why:

When a practice applies on behalf of a patient through their practice dashboard, they are required to check a patient's ID. Since an ID has been verified, the bank's fraud risk is reduced, so there is a better chance of these patients being approved. 

We believe our approval rates are the strongest in the industry whether the patient applies in the office or at home. However, most risk models for patient finance companies favor the in-practice applicant. Applying in your office for the patient will give you the best chance for someone with average credit to be approved.

Ready to start applying for patients, but worried it might wreak havoc on your consult schedule?

No need to worry.  Applying for patients is actually quick and easy. Plus, practices who apply on behalf of their patients often report that patients schedule immediately when financing is secured, saving time on follow up after the consult to see if the patient was approved. 

Been a while since you ran an application?

Download a Quick Start Guide to Share with your Staff

Schedule a Refresher Training

You're Patients Aren't That Patient (And It's Costing You)

Source: Velaro

Source: Velaro

Sometimes the 'obvious' is not so obvious when we get entrenched in our daily schedules.  Do we really know what our patients' experience is from their very first phone call?  When was the last time you called your own practice?  You may find it enlightening...

In an effort to assist practices in optimizing every touch point with patients, we often 'shop' our practices.  Some use call centers to make sure their patients get the immediate response they seek. Some employ dedicated phone staff to address the phone experience, and have done so with efficiency.  Others - not so much.  

As the below article from Opticall suggests, there's a cost associated with every call. Don't overlook the first, and most important interaction with patients. 

http://www.opticall.com/patients-are-not-patient/

You've Got Mail!

You’ve got mail!

Or at least you'll receive mail very soon! A new set of ALPHAEON CREDIT brochures and credit card agreements are heading your way. 

Every time the Federal Reserve changes the federal funds rate (the interest rate commercial banks charge each other for overnight lending) the U.S. Prime Rate is adjusted. Since the U.S. Prime Rate is used to calculate the patient's APR for the ALPHAEON CREDIT card, every time the U.S. Prime Rate is adjusted, the APR listed on our brochures and credit card agreements must also be adjusted.  

As the reprinting and shipping of new materials every six months can be wasteful, we have asked our bank to move to a fixed rate instead of a variable rate based upon the U.S. Prime Rate. So, the next time we ship you a new set of brochures and ask you to destroy your old supply, it should be the last time! 

When you receive your new materials, please discard any old brochures or credit card agreements and begin using  your updated materials. If we didn't ship enough, please order more (at no charge) by visiting http://www.myalphaeoncredit.com/marketing/.

 

Cash Discount Calculator - Now Available!

In June, we discussed how offering a cash discount could actually boost your bottom line. (If you missed that post, you can read all about it here.)  

Practices across the country reached out to learn more. Some wanted to offer longer no interest plans without paying more,  some wanted to offer fair discounts to all patients, and others wanted to simply cover the cost of their financing fees. 

To help these practices, we have created a Cash Discount Calculator. With this new tool, you can enter your procedure price, the plans you currently offer, and the plans you want to offer, in order to determine your needed cost and what type of discount you can afford to provide your patients. 

To access the Cash Discount Calculator, select your specialty below:

Dermatology & Plastic Surgery

Ophthalmology

By offering a cash discount, both you and your patients can save money, making everyone happy. 

New "Find A Physician" Locator

It seems a little backwards, but every week thousands of patients get approved for ALPHAEON CREDIT before they have spoken to a physician about the procedure or treatment they are considering.

To help these patients, they are directed to the ALPHAEON CREDIT "Find a Physician" locator once approved.

To make sure they are pointed in the right direction, take a moment to check your listing. 

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Check My Listing

If your listing needs editing, please email teamcredit@alphaeon.com

Promoting Affordability: New Partnership between ALPHAEON CREDIT and RealSelf

Did you know that 47% of patients researching procedures on the RealSelf website cited “ financial/saving enough money" as one of their top two challenges? 

To help patients understand they can overcome this obstacle, ALPHAEON CREDIT partnered with RealSelf to promote financing options alongside average price quotes.  

 

For those unfamiliar with the site, RealSelf is the world's most trusted designation for people looking to improve their body, face, or smile.  

Patients considering a procedure or treatment often visit RealSelf as part of their research process before picking up the phone to make a consultation appointment.  On RealSelf, they can read reviews from patients who have had the procedure, view before and after pictures, receive free expert answers from physicians, and view average costs for specific procedures and treatments.

Depending on the procedure or treatment, the decision timeline from initial research to actual completion varies considerably, but it can easily exceed a year, especially for more costly procedures. However, studies have shown that the process can be shortened dramatically if a key obstacle, such as cost, has been overcome. In fact in the LASIK industry, research shows conversion-to-surgery for patients who secured financing prior to their consult, was almost guaranteed as long as they were declared a good candidate. This improved conversion ratios by almost 30%, over those who didn’t have financing secured at the time of consult.

By adding financing options next to the average price, hopefully more patients will secure their financing prior to their consult, so when they do come into your practice, you can focus on their care and not cost alone.  

If you wondering what the number one challenge was for patients, it was finding the right doctor. If you haven't created your profile on RealSelf, or have one and want to promote ALPHAEON CREDIT on your page, please email teamcredit@alphaeon.com to get pointed in the right direction!

 

Welcome to OUR BLOG!

Here at ALPHAEON CREDIT, we're in a unique position. We get to talk to practices everyday across multiple specialities and hear the latest best practices, learn about innovative marketing ideas, and discover great new resources to help practices and patients. 

Most of the ALPHAEON CREDIT team started their careers working with or in these medical specialties. That being said, we have also come to know many of the trusted industry consultants and vendors who often have great pearls to share with practices.

Our primary goal at ALPHAEON CREDIT is to help you help more patients. In the hopes of doing just that, we're starting this ALPHAEON CREDIT COMMUNITY blog where we will share what we learn with you.

We will also be reaching out to those practices that we admire and vendors that we trust to post as well, however if you have an idea, pearl, or best practice to share, please don't hesitate to reach out to us at teamcredit@alphaeon.com! 

As we go along, please let us know how we are doing and feel free to weigh in on any conversation that peaks your interest! 

If you'd prefer not to miss a post, please email send an email to teamcredit@alphaeon.com and we will send them directly to your inbox. 

 

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