The New Payer at the Table: How Patient Financial Responsibility is Reshaping Revenue Cycle
The Patient Is Now Your Biggest Payer—Is Your Revenue Cycle Ready?
Healthcare is undergoing a fundamental shift. Patients are no longer responsible for just a copay—they’re becoming one of the largest financial stakeholders in the care journey. And yet, most practices are still operating with revenue cycle processes built for a payer-driven world. In this session, we’ll explore how the rise of patient financial responsibility is reshaping the revenue cycle—and what that means for your practice.
You’ll learn:
How increasing patient portion is impacting revenue, cash flow, and conversion
Where traditional revenue cycle models are breaking down
Why financial conversations are now critical to the patient experience
How leading practices are adapting to support patients while driving growth
The takeaway: If patients are now your largest payer, your strategy needs to evolve.
This session will show you how to better support patients—while strengthening your financial performance.
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About the Presenter
Cissy Mangrum, MBA, CMPE, CPC, CDC, is a nationally recognized healthcare operations strategist and revenue cycle authority with 25+ years of experience spanning both medical and dental environments. As Co-Founder, CRO, and CRMCO of RevTech Partners and MaximizeRCM Consulting, she leads a mission to disrupt the industry with platforms that elevate both patient care and revenue operational experience. Having worked with over 2,700 physicians and doctors in the U.S in the last 25 years. Cissy's conviction is clear: the differentiator is never the regulations; it is always the people and the systems. She is the host of The Hidden Pulse with Cissy and a forthcoming author of The Revenue Advantage.
