In vision and cosmetic practices, patients aren’t just making clinical decisions—they’re making emotional and financial ones. And too often, those decisions stall. Patients hesitate. They delay. They say, “I’ll think about it.” Not because they don’t want the procedure—but because something is getting in the way. In this session, Dallas Logan, a seasoned growth leader across ophthalmology, aesthetics, and cash-pay practices, breaks down the three critical factors that determine whether a patient moves forward—or walks away