Fear, Finances & Follow-Up: The 3 Biggest Factors Impacting Elective Procedure Conversion
In vision and cosmetic practices, patients aren’t just making clinical decisions—they’re making emotional and financial ones.
And too often, those decisions stall.
Patients hesitate. They delay. They say, “I’ll think about it.”
Not because they don’t want the procedure—but because something is getting in the way.
In this session, Dallas Logan, a seasoned growth leader across ophthalmology, aesthetics, and cash-pay practices, breaks down the three critical factors that determine whether a patient moves forward—or walks away:
👉 Fear – The emotional barriers that go unaddressed
👉 Finances – The uncertainty that creates hesitation
👉 Follow-Up – The missed opportunities after the consult
You’ll learn how leading practices are:
Addressing patient concerns with confidence and empathy
Presenting financial options in a way that builds trust—not pressure
Creating follow-up systems that re-engage and convert interested patients
Turning more consults into completed procedures—without discounting
The takeaway:
If you want to increase conversion in elective care, you don’t need more consults—you need a better strategy for what happens during and after them.
This session will give you practical, proven ways to help more patients move forward with confidence—while driving meaningful growth for your practice.
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